Do
Use the official files
Download the SVG kit. Don’t redraw, trace, or rebuild the letterforms.
Brand guide
Brand assets & usage
Logos, color, type, and clear do’s and don’ts for partners and press.
Mark
Logo
Two lockups: the full wordmark for headers and the logomark when space is tight. Prefer white on black. Use the black versions only on light backgrounds.
Clear space
Keep clear space around the mark equal to at least half the logomark height on every side. Don’t crowd it with type, photos, or other logos.
Usage
Do’s & don’ts
The mark is a signal, not decoration. If it starts to look like a sticker pack, dial it back.
Don’t
Stretch or squash
Scale proportionally. Distorted marks look cheap and break the wordmark.
Do
Keep contrast high
White on black, or black on light. The mark should read instantly at a glance.
Don’t
Recolor the mark
Don’t tint it Pulse green, Flash yellow, or Base orange. Color belongs to the product lineup.
Do
Pick one lockup
Use the wordmark or the logomark — not both stacked in the same corner.
Don’t
Rotate, outline, or drop shadow
No glow, bevel, stroke, or 3D. Flat mark, clear background, done.
Palette
Color
Black and white carry the brand. Pulse, Flash, and Base only appear with their product. Don’t use product colors as general accent chrome.
#000000 · --bg
#FFFFFF · --fg
#0A0A0A · --bg-elevated
#67BD47 · --pulse
#FFF33B · --flash
#DD8326 · --base
Typography
Type
Display is Moon Walk (renders all-caps). Body and UI are Inter. Headlines stay short. Body stays readable.
AMPL
Stay Loud. Stay Healthy. Mix it late. Keep the morning yours. Functional support for nights that go loud — without dimming the morning.
Do
- Use Moon Walk for brand lines and section titles
- Keep display lines to a few words
- Set body in Inter at comfortable reading sizes
Don’t
- Pair random display fonts with the AMPL mark
- Set long paragraphs in Moon Walk
- Force title case — Moon Walk already reads as caps
Copy
Voice
Short. Direct. Night-out energy with a clean recovery. No wellness lecture.
Line
Stay Loud. Stay Healthy.
Primary lockup line. Use it as a close, a cover, or a header — not as body copy.
Promise
Protect the morning.
Enjoy the moment, protect your morning. Mix one sachet into 650–700 ml when the night winds down.
Do
- Sound confident and brief
- Talk about nights and mornings in the same breath
- Lead with the ritual, not ingredient jargon
Don’t
- Promise medical outcomes or hangover cures
- Sound like a spa brochure or a gym bro rant
- Overexplain — if it needs a footnote, cut it
Lineup
Three modes. One ritual.
Flavor color is the only place the palette gets loud. Don’t mix Pulse green into Base art, or Flash yellow into Pulse.
Charged for Endurance
Pulse
Steady recovery for long nights and louder rooms. Green stays with Pulse.
Primed for Power
Flash
Fast clarity for nights that push past the usual finish line. Yellow stays with Flash.
Tuned for Recovery
Base
Everyday support when you want balance, not a reset button. Orange stays with Base.
Downloads
Brand assets
SVG files for digital use. Grab the full kit, or pull a single lockup. For press or partnership asks: roy@stayampl.com.
Full kit
White and black wordmarks plus logomarks in one ZIP.
